The beginning
Few people know the first jersey worn by a New Zealand national rugby team overseas was blue – and not just that, but a blue of various shades and hues.
Even more curious, the fern frond that was embroidered on to the garments was gold rather than the silver emblem that is so widely-recognised as being part of the ‘Kiwi’ sporting brand today.
It was 1884, across the ditch in Australia, when members of New Zealand’s first internationally-touring rugby team wore blue.
Their individualised necklines and various sleeve lengths were a far cry from modern-day jerseys, where the silver fern is precise right down to the tiniest of measurements.
A Jersey of Quality and Innovation
Anti-grip technology, second skin integration. Engineered zonal stability zones, two-way stretch carbon weave. This is the kind of language used to describe the modern day All Blacks jersey.
Adidas has been charged with kitting out the New Zealanders for more than 20 years, a responsibility it takes extremely seriously.
A lot of information is closely guarded by the company and the developers and manufactures it works with, but the phrases above reveal the thought, innovation and technology that goes into the team’s high-tech garments.
Performance is a key focus; hence the focus on anti-grip technology and two-way stretch fabrics; however, the aesthetics of the uniform is equally as important.
A well-designed jersey can give a team a psychological edge, for example, by enhancing players’ physical stature, drawing attention to their biceps and helping them to present a strong and unified “force of black”.
After all, a psychological edge can make or break a team.
Buy your own All Blacks Jersey
Ever wanted an All Blacks Jersey with your own name and number on it. Visit the All Blacks Store within the All Blacks Experience to purchase your own personalised jersey.
Collector's Item
Emblazoned with players’ names, numbers and match dates, All Blacks jerseys quickly become collector's items depending on the significance of the game or mana of who wore it.
Rugby clubs, mega-fans and museums around the world have tracked down at least 15 jerseys from The Originals era; the most valuable being one worn by skipper Dave Gallaher in the 1905 tour, who was killed in action in World War I. Gallaher’s jersey was bought at an auction in London in 2015 by Saracens Football Club owner Nigel Wray for a staggering £180,000.
The New Zealand Rugby Museum in Palmerston North has an astonishing collection of rugby clothing and memorabilia, including rugby jerseys from late Victorian times up until the present. It welcomes visitors and is open 361 days of the year.
Modern Jersey Timeline
An evolution timeline of the modern-day All Blacks jersey
New Zealand Rugby Museum
The New Zealand Rugby Museum, based in Palmerston North, is a museum dedicated to the sport of rugby. With a phenomenal collection of memorabilia, it is the place to learn about the history of the game
All Blacks Store
The All Blacks Store within the All Blacks Experience is home to All Blacks for retail with every product in the Adidas All Blacks range on sale. Conveniently located in Auckland's city centre.